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The Business Behind the Show
The Four Pillars That Turn Talented Entertainers Into Booked Ones.
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You've Spent Years - Maybe Decades - Perfecting Your Show
And yet entertainers with world-class acts are sitting by phones that aren't ringing, while someone less skilled keeps getting the gig.
Spoiler: The problem rarely has anything to do with what happens on stage.
Pick The Pillar That Makes You Wince
Then take the first move. The guide is free, the actions are simple, and the difference between waiting to walk on stage and waiting tables is rarely talent.
THE FOUR PILLARS
It was never complicated. It's four pillars. The literal job description of every freelance gig artist.
Hope marketing has a terrible track record. Build a pipeline so you're choosing between opportunities - not between bills.
Price is the question they asked - it's never the question they have. Answer the real one and price becomes a small detail.
BETWEEN
2 AND 3
Often entertainers think these are the same step. That mistake is a beast and it has its own page.
A quote is an invoice for something that hasn't happened yet. A proposal makes you the obvious choice - not the cheapest one.
Dedicated to the follow-up, disconnected from the outcome. Get them off the fence without ever feeling pushy.
Each pillar comes with Your First Move This Week - one concrete action you can take in 15 minutes.
Hi... I'm Barry Friedman
Head Coach and Creator of
The ShowBiz Blueprint
For 34 years (1982 - 2016) I was the taller/balder half of The Raspyni Brothers.
But here's what really matters: For over 3 decades I handled the marketing that produced thousands of corporate gigs, countless television shows, 6 TED Talks, a Presidential Command Performance, Lear Jet tours, and countless other opportunities that the act alone would never have landed us.
The stage made us known. The office made us successful.
In 2011 I created the gold standard for entertainer business education and implementation: The ShowBiz Blueprint. Over 450 alumni have gone through the program which carries a Net Promoter Score of 9.8 out of 10!
My mission is to make marketing your act simple and enjoyable. I achieve this by compassionately showing entertainers exactly what steps to take at all levels of their career - whether you're just starting to play bigger or you've been on the biggest stages and want to work smarter.
The Business Behind the Show
The Four Pillars That Turn Talented Entertainers Into Booked, Profitable, and Trusted Ones.
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